Chelsy’s Toys
I worked with Gembah and produced packaging designs for a client’s dog toy company.
Early concept sketches exploring different styles and poses.
Early sketches of Chelsy the dog and her owner Lisa.
We decided on this illustration of Lisa. Early concepts of Chelsy included
More Chelsy designs. We wanted her to look friendly and approachable.
Chelsy shown playing with the toy that will be used in the packaging
Colour picking
Final design of Chelsy that is used on the packaging. The illustrations show what functions the toys have
Final logo design of Lisa and Chelsy. Includes a separate illustration without Chelsy showcasing further ideas for the packaging
Packaging with toys
Back of packaging